Your brochure is a powerful sales tool for your business, and must provide the right fix for your potential customers.

Creating a brochure for your business is an opportunity to get your message across and sell your company services to potential customers.

It’s not just about presenting the information and facts, the brochure will need to be structured properly and be persuasive to enable the customer to buy into your services.

Writeone offer a first class brocure copy writing services for a wide range of organisations; private sector including finance, construction industry, pharmaceutical, Technology and more, aswell as copy writing projects for the public sector and non-profit making organisations including charities, health and local councils.

Brochure Writing Process: the run down

The first stage is to define the requirements. Is the purpose of the brochure to generate sales leads or to close a sale for meetings?

What is the target demographic – who is going to read it? Where does the brochure fit into your sales cycle? We find all this out by talking with you and understanding your business goals.

Next, we establish the type of message and sentiment to include in the brochure and outline the brochure design and layout. We will design and produce all the creative images for your brochure. We can also work with your web design agency in creating synergy between your web site and your brochure message.

Draft: We will provide a draft of your brochure and get feedback from you to ensure that you are happy before printing.

Final Print: Once you are happy with the brochure, we will send your brochure for printing and deliver to your company office.

Benefits of our brochure writing: the deal

The Opener: we will create a blinding cover page that will create an impact at first glance and make your idea or product stand out. It will deliver the overall message and main point, but needs to be to the point.

Page Turner: persuasive writing that entices the reader to turn the page to find out more…

Promoting Trust: Our style of writing will promote trust and credibility towards your company brand and encourage your readers to buy through building up a rapport in the initial brochure pages.

Progressive Structure: it is often important to focus on the customer and not the product – it should make the person reading your brochure feel that their problems are understood before revealing the solution to them.

Sell benefits, not features: Although brochures are often produced to explain your services and product features, in writing copy for selling, it’s best to sell those features through the benefits, giving real examples, cases and applications.

Quality and On Time: We always deliver high quality and to deadlines.